Confronto email: Mailchimp vs Brevo
This is a budget-and-channel choice: familiar campaign tooling versus a broader messaging stack with different cost and operational implications.
Choose Mailchimp when campaign familiarity, templates, and integrations are the priority. Choose Brevo when email, transactional messages, and additional channels need to share a practical platform.
| Mailchimp | Brevo | |
|---|---|---|
| Prezzo | $13/mo | $25/mo |
| Ideale per | Small businesses wanting all-in-one marketing | Budget-conscious businesses needing email + SMS |
Use-case and cost table
| Decision area | Mailchimp | Brevo |
|---|---|---|
| Primary job | Campaign production and general audience management | Email plus transactional and multichannel messaging |
| Pilot | Newsletter and simple welcome journey | Transactional handoff plus campaign |
| Pricing question | How do contact tiers change as the list grows? | How do contacts, sends, and channels affect total cost? |
Mailchimp
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
Brevo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
Buying advice
Calculate cost using the list size, monthly send volume, transactional traffic, seats, and channels you will actually use. The cheapest entry plan is not necessarily the cheapest operating model.