Squarespace comes with a basic email campaigns tool built in, but most serious marketers quickly outgrow it. Whether you run a service business, an online store, or a personal brand on Squarespace, a dedicated email marketing platform gives you far more automation, segmentation, and deliverability than the native option. The right tool connects to your Squarespace site so you can capture subscribers from forms, trigger emails based on shopping behavior, and build the kind of email program that actually drives revenue.
Sequenzy e particolarmente interessante per SaaS e prodotti in abbonamento grazie a trigger di billing, email transazionali e marketing nello stesso flusso.
Sequenzy connects to Squarespace through Zapier and lets you automatically enroll visitors in welcome sequences the moment they sign up through your site. Its AI-powered email creation saves hours of writing time, making it a great pick for small business owners and creators running Squarespace sites who want professional email without the complexity.
| # | Strumenti | Ideale per | Prezzo |
|---|---|---|---|
| 1 | Sequenzy | SaaS startups tracking revenue | $19/mo |
| 2 | Mailchimp | Small businesses wanting all-in-one marketing | $13/mo |
| 3 | Kit (ConvertKit) | Content creators, bloggers, and newsletter writers | $29/mo |
| 4 | ActiveCampaign | Teams ready for advanced automation | $29/mo |
| 5 | Klaviyo | E-commerce brands and online stores | $20/mo |
| 6 | Mailerlite | Budget-conscious businesses and beginners | $10/mo |
| 7 | Brevo | Budget-conscious businesses needing email + SMS | $25/mo |
| 8 | Drip | E-commerce brands wanting CRM + email | $39/mo |
| 9 | GetResponse | Small businesses wanting marketing + webinars | $19/mo |
| 10 | AWeber | Small businesses wanting reliable basics | $15/mo |
| 11 | Moosend | Small businesses wanting automation on a budget | $9/mo |
| 12 | Constant Contact | Traditional small businesses and nonprofits | $12/mo |
| 13 | Omnisend | E-commerce brands wanting email + SMS | $16/mo |
| 14 | Campaign Monitor | Design-conscious brands and agencies | $12/mo |
| 15 | Beehiiv | Newsletter businesses and media companies | $49/mo |
Sequenzy e particolarmente interessante per SaaS e prodotti in abbonamento grazie a trigger di billing, email transazionali e marketing nello stesso flusso.
$19/mo
Mailchimp is the name most people think of when they hear "email marketing," and that brand recognition carries real weight. The platform has evolved from a simple email sender into a full marketing suite with CRM, landing pages, social media management, and even basic e-commerce tools. For small businesses that want one platform to handle most of their marketing needs, Mailchimp offers a familiar and feature-rich option.
$13/mo
Kit (formerly ConvertKit) was built specifically for creators, and that focus shows in every aspect of the platform. Whether you are a blogger, podcaster, YouTuber, author, or course creator, Kit understands the creator business model and provides tools tailored to it. The platform emphasizes simplicity and getting out of your way so you can focus on creating content and building relationships with your audience.
$29/mo
ActiveCampaign represents the upper echelon of email marketing automation, offering capabilities that rival tools costing ten times as much. For teams that have outgrown basic email tools and need sophisticated automation, segmentation, and CRM functionality, ActiveCampaign delivers enterprise-grade features at accessible pricing. The automation builder is genuinely the most powerful in its class, allowing you to create complex, branching workflows based on virtually any trigger or condition.
$29/mo
Klaviyo has established itself as the gold standard for e-commerce email marketing, and for good reason. The platform's deep integrations with Shopify, WooCommerce, BigCommerce, and other e-commerce platforms mean it understands your customers' purchase behavior at a granular level. This enables segmentation and automation that simply is not possible with generic email tools. If you sell products online, Klaviyo speaks your language.
$20/mo
Mailerlite has built a loyal following among budget-conscious businesses by offering remarkably good email marketing at remarkably low prices. The platform proves that affordable does not have to mean basic. You get automation, landing pages, a website builder, and a clean interface that is genuinely pleasant to use. For businesses in the earliest stages who need to preserve cash while building their email program, Mailerlite deserves strong consideration.
$10/mo
Brevo (formerly Sendinblue) has positioned itself as the value leader in email marketing by charging based on emails sent rather than contacts stored. This pricing model is a genuine advantage for businesses with larger lists but moderate sending volumes. You can store unlimited contacts on every plan, including the free tier, and only pay for what you actually send. For growing businesses watching their budget, this model eliminates the anxiety of list growth.
$25/mo
Drip has reinvented itself as an e-commerce-focused CRM and marketing automation platform, and in that niche, it performs exceptionally well. The platform understands e-commerce workflows intimately, with pre-built automations for cart abandonment, post-purchase sequences, browse abandonment, win-back campaigns, and more. If you run an online store, Drip speaks your language and accelerates your time to results.
$39/mo
GetResponse differentiates itself by bundling webinar hosting with email marketing, a combination that very few competitors offer. For businesses that rely on webinars for lead generation, education, or sales, having everything in one platform eliminates the need for separate webinar software and the integration headaches that come with it. The platform also includes a website builder, landing pages, and conversion funnels, making it one of the most feature-packed options at its price point.
$19/mo
AWeber is one of the original email marketing platforms, serving small businesses since 1998. That history brings a reliable infrastructure and deep knowledge of email deliverability, but also some baggage in terms of interface design and feature development. If you need straightforward email marketing that just works without surprises, AWeber delivers consistency that newer platforms sometimes lack.
$15/mo
Moosend offers a compelling value proposition: solid email marketing automation at prices that undercut most competitors. Starting at just $9/month for 500 subscribers with unlimited emails, Moosend proves you do not need a large budget to access features like visual automation builders, landing pages, and basic segmentation. For small businesses watching every expense, Moosend delivers real capabilities at a price that is hard to beat.
$9/mo
Constant Contact has been helping small businesses with email marketing since 1995, and that longevity shows in both positive and negative ways. On the positive side, the platform is genuinely easy to use. Non-technical business owners can create and send professional-looking emails without any design or coding skills. The template library is solid, the drag-and-drop editor is intuitive, and the learning curve is minimal. Phone support sets Constant Contact apart from many competitors who only offer chat or email.
$12/mo
Omnisend is a strong contender in the e-commerce email marketing space, offering many of the same capabilities as Klaviyo at a more accessible price point. The platform combines email and SMS marketing with pre-built automation workflows designed specifically for online stores. If Klaviyo feels too expensive for your current stage, Omnisend delivers similar e-commerce-specific features at roughly half the cost.
$16/mo
Campaign Monitor has always prioritized design, and it shows. The email templates are among the most visually polished of any platform, and the drag-and-drop builder makes it easy to create professional emails that look great across all devices and email clients. For brands where visual presentation is a priority, Campaign Monitor provides tools that make design excellence accessible without requiring a dedicated designer.
$12/mo
Beehiiv has emerged as the platform of choice for serious newsletter operators. Built by former Morning Brew team members, it brings deep understanding of what makes newsletters succeed: growth tools, monetization options, and analytics that focus on the metrics that matter for media businesses. If your primary email use case is publishing a newsletter, Beehiiv provides purpose-built tools that generic email platforms simply do not offer.
$49/mo
Squarespace Email Campaigns is fine for very basic sending to small lists, but it lacks automation, advanced segmentation, A/B testing, and many integrations. If email is an important channel for your business, a dedicated platform will serve you significantly better. The cost is usually comparable or even lower when you factor in what you get. Most serious Squarespace users migrate to a dedicated email tool within the first year of running their site.
Yes, Mailchimp has a well-known native integration with Squarespace that syncs subscribers from newsletter blocks and form blocks directly to your Mailchimp audience. The integration is straightforward to set up from your Squarespace settings panel. It also supports some Squarespace Commerce data for basic e-commerce automation. It is one of the most popular choices for Squarespace users precisely because of this native connection.
Squarespace Commerce does not include abandoned cart email recovery out of the box. You need a third-party email tool that can access your Squarespace shop's cart data. Klaviyo, Omnisend, and Drip are popular choices for this because they have robust Squarespace Commerce integrations. Once connected, you set up an automated flow that triggers when a customer adds items to their cart but does not complete the purchase within a set time window.
Yes. If your email platform has a native Squarespace integration, the connection is usually set up in a few clicks from within Squarespace. If not, use Zapier to watch for new Squarespace form submissions and add them as subscribers in your email tool. Make sure to map all the form fields you want to use for personalization, not just the email address field. Test the connection by submitting the form yourself before promoting it publicly.
For photography and portfolio sites, visually beautiful emails are important. ConvertKit and Mailerlite both offer clean, elegant templates that complement a creative portfolio. Beehiiv is an excellent choice if you want to build a paid newsletter from your portfolio site. Sequenzy is worth considering if you want to automate follow-up sequences for potential clients who inquire through your contact form. All of these connect to Squarespace via Zapier easily.
Add newsletter blocks in high-traffic areas of your Squarespace site like the homepage footer, blog sidebar, and about page. Offer a compelling lead magnet like a free guide, checklist, or discount code to incentivize signups. Use exit-intent popups from your email tool (many platforms provide embeddable popup scripts) to capture visitors before they leave. Test different offer placements and copy to see what resonates with your specific audience.